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If you're treating the Chinese market as a homogenous group, then you're going about the wrong way.
In this keynote presentation, Andrea explores the reasons behind the diversity in thinking, behaviours and views in China.
One of the first tenants of marketing: know thy customer
Getting your communications right during times of crisis can be tricky business.
Knowing the ins and outs of what to say, when to communicate and how to convey your message with empathy while coming across authentically can be like navigating a minefield.
Wondering about what really goes on behind the scenes of the sector that contributes over $60 billion to Australia’s GDP?
Travel and tourism is a hugely complex industry that employs almost 1 million Australians directly and indirectly, across a vast array of players supported by an elaborate distribution system.
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