Meet Andrea Plawutsky

My goal

I help to promote and reward ideas, insights and innovations in travel and tourism that are changing people for the better.

I believe wholeheartedly in the ability of travel to change people for the better. It can open our minds, broaden our horizons and help us appreciate our neighbours near and far. 
With over 20 years of experience in travel and tourism across all sectors of the industry, it excites me to work with clients to meet the diverse range of challenges that get thrown our way.
My specialist knowledge in inbound Chinese tourism and ability to speak Mandarin draws on my own personal experience working and studying in China.
Speaking Topics

I speak on a number of topics including...

What makes Chinese consumers tick?

If you're treating the Chinese market as a homogenous group, then you're going about the wrong way.

In this keynote presentation, Andrea explores the reasons behind the diversity in thinking, behaviours and views in China.

One of the first tenants of marketing: know thy customer

Communicating in Crisis

Getting your communications right during times of crisis can be tricky business.

Knowing the ins and outs of what to say, when to communicate and how to convey your message with empathy while coming across authentically can be like navigating a minefield.

Behind the Dream

Wondering about what really goes on behind the scenes of the sector that contributes over $60 billion to Australia’s GDP?

Travel and tourism is a hugely complex industry that employs almost 1 million Australians directly and indirectly, across a vast array of players supported by an elaborate distribution system.

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