Join Andrea Plawutsky and Richard Taylor as they discuss the importance of building confidence and trust with consumers in the travel industry during the COVID-19 pandemic.
Andrea Plawutsky and Richard Taylor talk about what travel consumers want to know during the health crisis and how travel and tourism brands can respond and effectively communicate with consumers
This inaugural symposium is the centrepiece of this project with the principal aim to draw closer links between the tourism sector, government (Federal, State and Local), industry groups, research community, and key opinion leaders that have an interest in Chinese tourism inside and outside Australia.
I had a moment of clarity while attending the launch of the joint L.E.K. – ACBC report ‘The China Tourism Economy: Reaching Australia’s Potential’ recently. We’ve all heard the numbers. The Chinese inbound market is soon to be our largest, falling just behind New Zealand in total inbound numbers, at roughly 1.3 million, at the current time.
An expert in the Chinese market is to hold workshops in the town to explain just how much money there is to be earned – and how to get it.