Travel & Tourism Consulting

Our goal

We help you bring your vision to life with a clear roadmap to propel you into the future.

Many organisations, business leaders and entrepreneurs spend a great deal of time developing their vision, but having a vision is not enough.

At Amplify Me we work with you to understand what you want to say, who you want to tell and what you want your audience to do with the information.

Related services

We offer a range of travel and tourism consulting services to help you take necessary action.

Building Regional Dispersal

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Strategy Development

One of the biggest challenges visionary thinkers face is turning their forward-thinking, innovative ideas, into an action plan that can be implemented by all stakeholders.

Amplify Me will help bring key stakeholders to an agreement that will transform your intention into action. 

Corporate Communications

Many business owners are aware of the need to create clear ‘corporate communications’ – yet often don’t know what to say, how to say it or where to begin when developing a strategy.

We help you amplify your business with a corporate communications strategy and key messages.

Case Study

We held a long term consulting role with a regional tourism organisation (RTO) tasked with doubling overnight visitation by 2020.

The Brief

As an RTO how do we navigate the complexity of multiple stakeholders working together to address:

1) Domestic tourists preferring overseas travel

2) International Tourists are not aware of the experiences regional areas offer

The Solution

Ensuring regions and stakeholders understand the importance of collaboration.

Working directly with the CEO and a small team of consultants a co-ordinated strategy was implemented to build collaboration and co-operation across marketing, PR, events, corporate communication and sponsorship.

The Outcomes

Rated most effective regional tourism organisation in NSW

1) Increase in visitation across a number regions

2) 35 local government areas were brought into structured management groups

3) Collaborative partnership delivery of an online travel platform dedicated to regional destinations

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Build Regional Dispersal

Intro to the concept:

  • Marketing & Communications strategies
  • Partnership Programs
  • Event Activations

Strategy Development

Many organisations, business owners and entrepreneurs spend a great deal of time developing their vision to propel them into the future. 

This process is seen as an essential tool to focus effort and resources towards their ultimate goals and future, but having a vision is not enough.

In our experience the right steps and actions needed to be taken are often very hard for many businesses.

Whether it is getting started or hitting a road block along the way, we come with a fresh point of view, enthusiasm, immense experience and an eye for detail.

Amplify Me can help you see a clearer path make those plans and get agreement from your key stakeholders to move forward.

Corporate communications

Many business owners are aware of the need to create clear ‘corporate communications’ – yet often don’t know what to say, how to say it or where to begin when developing a strategy.

Consistent and considered communication is vital.

A message via any channel – whether an email, press release, newsletter, annual report, public speech or tweet – can be viewed as ‘Public Relations’ and can impact your brand and identity.

At Amplify Me we assist you in developing corporate communications strategies and messages that amplify your business with:

The Challenge

Regional tourism faces a multitude of challenges, not least among which is regions and stakeholders not understanding the importance of collaboration, domestic tourists preferring to travel overseas and international tourists not having an awareness or understanding of the beauty of regional areas.

The Solution

We held a long term consulting role with a regional tourism organisation (RTO) tasked with doubling overnight visitation by 2020.

Working directly with the CEO and a small team of other consultants, the strategies implemented to address such complexities included:

  • Building collaboration through regional stakeholder engagement, membership communication, destination management planning and implementation
  • Growing domestic engagement with the regions through significant marketing programs, events, public relations
  • Advocacy to Government and sponsor engagement to ensure funding and support
The Outcomes
  • Regular member communication that built engagement and contributed to bringing together 35 local government areas (LGAs) into eight stakeholder and four destination management groups
  • Delivery of a wide range of regional programs, including a multi-city food and wine event and a Royal Easter Show marketing campaign, to drive increase visitation
  • Collaborative partnership delivery of an online travel platform dedicated to regional destinations
  • Third party assessment ranking the RTO as the most efficient, productive and effective in NSW.

STRATEGY DEVELOPMENT


Market Assessment

Developing a dream or vision is often only the first step to creating the perfect product, service or experience for your business.

We find that many entrepreneurs, strategic thinkers and creative minds often struggle to clarify what it is exactly they need to achieve.

What needs to be done, what steps to take and building a plan are skills that we bring to help build your dreams.

Feasibility studies

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Stakeholder engagement

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Destination Management Plans

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Case Study -
Major Wine Company

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CORPORATE COMMUNICATIONS

Specifics of Communication


Specific Messaging

“What is our message?” and “who are we hoping will listen?” are key questions that each business needs to consider. It is vital to clarify exactly what you want to communicate and how each message builds towards your vision.

Under the guidance of an intelligent corporate communications strategy, messages can be tailored for each channel to hit the eyes and ears of specific audiences, whether it’s online, in print or during a business seminar.  

Achieving these goals

At Amplify Me we work with you to understand what you want to say, who you want to tell and what you want your audience to do with the information.

Once the objectives are clearly articulated, we identify desired outcomes and audience ‘call to action,’ be it developing skills, behavioural change, motivating, or building profile. To ensure the messages resonate, we critically identify audience needs and recommend the most appropriate communications channel for you to deliver your ideas!

Amplify Me has a wealth of training expertise from which to design, implement and facilitate communications strategies from beginning to end. It’s time for your messages to be heard!

Case Study -

Major Hotel Chain

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