This inaugural symposium is the centrepiece of this project with the principal aim to draw closer links between the tourism sector, government (Federal, State and Local), industry groups, research community, and key opinion leaders that have an interest in Chinese tourism inside and outside Australia.
I had a moment of clarity while attending the launch of the joint L.E.K. – ACBC report ‘The China Tourism Economy: Reaching Australia’s Potential’ recently. We’ve all heard the numbers. The Chinese inbound market is soon to be our largest, falling just behind New Zealand in total inbound numbers, at roughly 1.3 million, at the current time.
An expert in the Chinese market is to hold workshops in the town to explain just how much money there is to be earned – and how to get it.