Inbound Chinese Tourism

澳洲中国旅游链接

Our goal

We help you understand the cultural complexities of China in order to delight and inspire.

China is a complex country culturally with significant regional, economic, demographic and linguistic diversity. 

We cannot treat China as one homogenous market. At Amplify Me, our training programs delve into these cultural complexities to help you and your team provide the most appropriate products and services and optimise the travel experience for Chinese Tourists.

Related services

We provide specialist services in Chinese tourism to deepen connections with Chinese travellers 

Training and Mentoring

We provide group and individual training programs to leverage opportunities and develop implementation plans to improve engagement with China.

We educate clients on a range of issues including people, product, platforms, process and best practice with virtual and face-to-face training.

Feasibility Studies

How feasible is engaging with the Chinese market for your region or business? We all know the numbers of visitors are rapidly increasing, but there still needs to be a solid business case and ROI for any investment you’ll need to make to attract this market.

Our Scoping and Feasibility studies include a customised selection of the following components and others to ensure we meet your objectives:

  • An overview of relevant industry trends and your specific sector, including market scope, value, profile and competitive environment
  • An assessment of your preparedness through the completion of a diagnostic tool and stakeholder interviews
  • Insights gained from sector, destination, brand and keyword-specific market listening (via reviews of Chinese language social media content)
  • A review of access and capability issues
  • A needs analysis, including high level estimate of potential investment required

International Delegations

Engagement with the Chinese market cannot be conducted solely while being based in Australia. We believe in-country experience (which breeds greater cultural understanding) is vital if you are to succeed in delighting your Chinese visitors.

We offer public and bespoke tours to China, and representation at trade and consumer shows across the country.

Case Study

A regional Queensland destination needed to upskill key local businesses to meaningfully connect with Asian and Chinese travellers.

The Brief

How do we assess and address education gap in order to:

1) Upskill multiple operators of varying knowledge and requirements

2) Mentor and guide individuals with different business challenges and learning needs

The Solution

Participating operators were guided in assessing opportunities and developing implementation plans for activities to improve their engagement with China.

Using our proprietary training approach

An online assessment and introductory workshop set the stage to provide mentoring sessions with each participant, covering product tailoring, culture, marketing, payment platforms, booking, distribution channels,  reputation management, and address specific business issues.

Face-to-face site visits to develop an implementation plan were conducted with each of the organisations.

The Outcomes

Participants gained deeper understanding and confidence on the roadmap that they need to implement.

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TRAINING & MENTORING

Training Programs

China a particularly complex country culturally, with significant regional, economic, demographic and linguistic differences, so it’s important not to treat it as one homogenous market. Our training programs delve into these cultural complexities to help you and your team provide the most appropriate products and services possible.

Training & Individual Consulting

Group and individual training programs regarding Chinese inbound tourism: 

  • Tourism Whitsundays
  • Brisbane Marketing, incorporating Korea & Japan market insights
  • Tourism Tribe – training in Mauritius
  • Custom mentoring

Case Study:

Deepening Connections with Chinese Travellers

"Quote from participant" - Participating RTO

The Challenge

A regional Queensland destination wanted to upskill key local businesses, including accommodation, transport providers and tour operators in connecting with Asian and Chinese travellers.

The Solution

Amplify Me was invited to deliver a bespoke training and mentoring program for 15 operators over the course of several months.

  • We conducted an online survey to benchmark knowledge and capabilities at the beginning of the program to assist tailoring the content specifically for the region
  • A thorough introductory workshop (presentation) for all participants
  • Individual mentoring sessions with each participant, covering product tailoring, culture, marketing, payment platforms, booking and distribution channels and reputation management, and specific business issues
  • A follow up workshop dedicated to Chinese New Year and Golden Week-specific topics
The Outcomes

Participating operators were guided in assessing opportunities and developing implementation plans for activities to improve their engagement with China.

The presentation set the stage for the one-on-one mentoring sessions, covering:

  • People: Overview of the Chinese outbound market, latest visitor trends, profiles & expectations
  • Platforms (Digital, marketing and payment)
  • Putting it into Practice

Face-to-face site visits to develop an implementation plan were conducted with each of the organisations.

The four-hour business coaching sessions covered product, culture, marketing, payment platforms, booking and distribution channels and reputation management, as well as any questions specific to the business. Items were categorised as short, medium and long-term initiatives for implementation.

FEASIBILITY STUDIES, MARKETING
INSIGHTS & STRATEGY

Industry specific insights, e.g. camping & caravan industry, hospitality, etc

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Consulting

Aware of the need to tailor your product and marketing for the Chinese market, but not sure where to start? Our consulting packages may just be the answer, providing guidance on tailoring your products and services, packaging, distribution channels and marketing though consultations, in-depth site visits and market development strategies.

Inbound Chinese Advice

Inbound Chinese visitors are coming to Australia not only for leisure and education purposes, but also for meetings, incentives, conferences and events.

Working in conjunction with Australian Conference Experts, we help Australian venue operators better prepare for and market to Chinese businesses seeking to hold MICE functions in Australia. 

Case Study -
Discovery Holiday Parks

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INTERNATIONAL DELEGATIONS:
LEADING TOURS TO CHINA

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Case Study -

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